Small Business Saturday

Holiday Shopping Can Beat Forecast (Despite Inflation and Covid-19) | 2021

NRF: 51 Million Shoppers Participated in Small Business Saturday | 2021

Small Business Saturday; Small Business Everyday | 2021

Holiday Shoppers Take Advantage of Early, Online Holiday Weekend Deals

What is Small Business Saturday? | 2020

Small Business Saturday Was the Second Most Busy Day of the 5-Day Shopping Holiday| 2019

Holiday Shopping Opening Weekend Set More Records | 2018

From Thanksgiving Day through Cyber Monday, more than 165 million Americans shopped in stores and online.

Retail Spending Highlights During 5-Day Thanksgiving Shopping Period | 2017

Highlights from Small Business Saturday and the five-day opening of the holiday retail season.

In One Chart: Google Users Loved Small Business on Small Business Saturday

People using Google spiked searches for “small business” on Small Business Saturday.

Small Business Saturday Gained Coast-to-Coast Media Coverage | 2016

The awareness of Small Business Saturday continues to grow.

Are You Ready for Small Business Saturday?

First Family, White House Staff and Agency Personnel Turn Out for Small Business Saturday | 2015