Small Business Saturday

Holiday Shopping Can Beat Forecast (Despite Inflation and Covid-19) | 2021

With holiday shopping sales starting earlier, Thanksgiving weekend (including Small Business Saturday) now helps start the holiday season rather than the Friday kickoff it once was.

NRF: 51 Million Shoppers Participated in Small Business Saturday | 2021

Small Business Saturday; Small Business Everyday | 2021

Holiday Shoppers Take Advantage of Early, Online Holiday Weekend Deals

An estimated 186.4 million consumers took advantage of the Thanksgiving holiday weekend including Small Business Saturday.

What is Small Business Saturday? | 2020

A brief look at the history of Small Business Saturday

Small Business Saturday Was the Second Most Busy Day of the 5-Day Shopping Holiday| 2019

Holiday Shopping Opening Weekend Set More Records | 2018

Retail Spending Highlights During 5-Day Thanksgiving Shopping Period | 2017

Highlights from Small Business Saturday and the five-day opening of the holiday retail season.

In One Chart: Google Users Loved Small Business on Small Business Saturday

Small Business Saturday Gained Coast-to-Coast Media Coverage | 2016

Are You Ready for Small Business Saturday?

First Family, White House Staff and Agency Personnel Turn Out for Small Business Saturday | 2015