Small Business Saturday

Holiday Shopping Can Beat Forecast (Despite Inflation and Covid-19) | 2021

With holiday shopping sales starting earlier, Thanksgiving weekend (including Small Business Saturday) now helps start the holiday season rather than the Friday kickoff it once was.

NRF: 51 Million Shoppers Participated in Small Business Saturday | 2021

The importance of supporting local businesses remained top of mind for many consumers.

Small Business Saturday; Small Business Everyday | 2021

Holiday Shoppers Take Advantage of Early, Online Holiday Weekend Deals

What is Small Business Saturday? | 2020

Small Business Saturday Was the Second Most Busy Day of the 5-Day Shopping Holiday| 2019

Holiday Shopping Opening Weekend Set More Records | 2018

Retail Spending Highlights During 5-Day Thanksgiving Shopping Period | 2017

In One Chart: Google Users Loved Small Business on Small Business Saturday

People using Google spiked searches for “small business” on Small Business Saturday.

Small Business Saturday Gained Coast-to-Coast Media Coverage | 2016

Are You Ready for Small Business Saturday?

First Family, White House Staff and Agency Personnel Turn Out for Small Business Saturday | 2015

The President and First Daughters celebrate Small Business Saturday at Washington DC bookstore.