With holiday shopping sales starting earlier, Thanksgiving weekend (including Small Business Saturday) now helps start the holiday season rather than the Friday kickoff it once was.
The importance of supporting local businesses remained top of mind for many consumers.
A national marketing event that reminds consumers why it is important to support small and local business.
An estimated 186.4 million consumers took advantage of the Thanksgiving holiday weekend including Small Business Saturday.
A brief look at the history of Small Business Saturday
Highlights from Small Business Saturday and the five-day opening of the holiday retail season.