With holiday shopping sales starting earlier, Thanksgiving weekend (including Small Business Saturday) now helps start the holiday season rather than the Friday kickoff it once was.
The importance of supporting local businesses remained top of mind for many consumers.
From Thanksgiving Day through Cyber Monday, more than 165 million Americans shopped in stores and online.
Highlights from Small Business Saturday and the five-day opening of the holiday retail season.
People using Google spiked searches for “small business” on Small Business Saturday.
The awareness of Small Business Saturday continues to grow.