Small Business Saturday

Holiday Shopping Can Beat Forecast (Despite Inflation and Covid-19) | 2021

With holiday shopping sales starting earlier, Thanksgiving weekend (including Small Business Saturday) now helps start the holiday season rather than the Friday kickoff it once was.

NRF: 51 Million Shoppers Participated in Small Business Saturday | 2021

The importance of supporting local businesses remained top of mind for many consumers.

Small Business Saturday; Small Business Everyday | 2021

A national marketing event that reminds consumers why it is important to support small and local business.

Holiday Shoppers Take Advantage of Early, Online Holiday Weekend Deals

What is Small Business Saturday? | 2020

Small Business Saturday Was the Second Most Busy Day of the 5-Day Shopping Holiday| 2019

This is the weekend when holiday shoppers shift into high gear.

Holiday Shopping Opening Weekend Set More Records | 2018

Retail Spending Highlights During 5-Day Thanksgiving Shopping Period | 2017

In One Chart: Google Users Loved Small Business on Small Business Saturday

Small Business Saturday Gained Coast-to-Coast Media Coverage | 2016

Are You Ready for Small Business Saturday?

First Family, White House Staff and Agency Personnel Turn Out for Small Business Saturday | 2015