This morning (June 5, 2017), Apple unveiled several new products, enhanced features, software upgrades and shared what the future holds for Apple’s products and services in the coming months. The announcements came during the company’s Worldwide Developers Conference with CEO Tim Cook’s keynote and a parade of top executives talking about the company’s next new things. 

iMac Pro


For the professional user (for example, graphic designers, video editors, 3D, etc.) Apple gave a peak to the  iMac Pro, “an entirely new workstation-class product line designed for pro users with the most demanding workflows.”  It is scheduled to ship in December starting at $4,999 (US).

MacBook, MacBook Pro, MacBook Air and iMac

 As usual, they are all faster, smaller, more powerful, and, well, you get it.  Updated iMacs, MacBooks, MacBook Pros, and MacBook Airs are available to order today on, and available to buy in Apple Stores starting on Wednesday, June 7. (Specifications:

iPad and iOS

You may recall our recent observation that Apple seems to be trying hard to reposition the iPad Pro as a PC replacement. At today’s WWDC, Apple made it a lot more explicit. (But they still beefed up their Macs, as well, as shared above.)

Apple is Positioning the iPad Pro as a PC Replacement

iPad-specific features in iOS 11 (Apple’s operating system for mobile devices) include a new dock for apps, a new multi-app view for multitasking, drag-and-drop support and a new Files app. It’s also easier to mark up screenshots and documents with the Apple Pencil stylus.

iPhone and iPad iOS Feature Upgrades

  • Siri starts “reading” the text on your screen
  • Video and photos will be using a new format that takes up less space
  • The lock screen and notification’s window are merging into one
  • Apple Maps will have more detailed airport maps
  • A new “do not disturb while driving” safety mode, which will silence notifications, show a blank screen on your phone, and auto-reply with an “I’m driving!” message while you’re driving.

iOS 11 will ship this fall, with a public beta starting this month.

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