(via: Search Engine Land) Google’s head of search spam, Matt Cutts, announced at Search Marketing Expo that his search team is working the next generation” Panda* update that…should have a direct impact on helping small businesses do better.


“One Googler on his team is specifically working on ways to help small web sites and businesses do better in the Google search results. This next generation update to Panda is one specific algorithmic change that should have a positive impact on the smaller businesses.”

Continue reading: “Google Working On A Softer & Gentler Panda Algorithm To Help Small Businesses” (Search Engine Land)

*Panda is the name of a change to Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin sites”,and return higher-quality sites near the top of the search results. (via: Wikipedia)

(Photo: George Lu via Flickr)

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