Technology can help people start a small businesses more easily, but there’s still something a small business must have to succeed: customer relationships, reports NPR’s Sonari Glinton.
Digital tools make starting a small business easier than ever. There are apps and websites to incorporate, find lawyers, make payroll, manage HR and marketing. Convenience can come at a price, however, if it means entrepreneurs aren’t making personal connections as they establish their businesses.
Listen to “What Small Businesses May Lose By Using Online Tools” (NPR.org, 3:54) below or through the NPR.org Media Player.