Technology can help people start a small businesses more easily, but there’s still something a small business must have to succeed: customer relationships, reports NPR’s Sonari Glinton.


Digital tools make starting a small business easier than ever. There are apps and websites to incorporate, find lawyers, make payroll, manage HR and marketing. Convenience can come at a price, however, if it means entrepreneurs aren’t making personal connections as they establish their businesses.

Listen to “What Small Businesses May Lose By Using Online Tools” (, 3:54) below or through the Media Player.

Photo: Ice cream from The Ice Cream Lab, featured in the NPR story.

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