Pantone, the professional color standards company, has selected Pantone 18-3838 Ultra Violet as its Color of the Year for 2018. According to the company, Pantone “combs the globe looking for color influences … including pop culture, film, popular travel destinations, socio-economic conditions, organic elements, art, fashion and more.” Pantone’s Color of the Year has a great deal of influence on products and purchasing decisions made that year in a variety of industries including fashion, industrial design, product packaging, graphic design and home goods.

Why Ultra Violet?

“Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world,” Pantone says. “The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.”

How is Ultra Violet used in graphic design and packaging?

Shades of Ultra Violet are increasingly used in packaging and graphic design by forward-looking brands in the luxury and beauty worlds as well as by personalities and artists seeking to stand out.

How is Ultra Violet used in food?

Considered exotic and enticing, purple fruits, vegetables, and starches, such as acai berries, purple-colored cauliflower, yams, carrots, asparagus and cabbage, are also known for their natural health benefits. These new “it” foods are naturally rich in nutrients and antioxidants, and they also bring vibrancy and sophistication to the table.

How is Ultra Violet used in fashion?

True to the coupled nature of Ultra Violet, created by combining the colors red and blue, Ultra Violet lends itself to unique color combinations in fashion and is easier to pair with all colors on the spectrum than one might think.

How is Ultra Violet used in home decorating?

In interiors, Ultra Violet can transform a room into one of extraordinary self-expression, or conversely, its polish can tone down a room with subdued, modern pairings.

images: Pantone


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