While Super Bowl ads are predominantly aimed at consumers of snack foods, soft drinks, beer, insurance and upcoming big-budget movies, typically a few companies use the event to reach small business owners and managers. This year, the most obvious category of small business-aimed advertising on the game (at a cost of $5 million per 30 seconds) are web service providers. If you don’t want to wait until the game to see the commercials, here they are.
GoDaddy brings to life some of the best-known internet memes to introduce GoCentral, a new service that combines a website builder with an integrated set of marketing and e-commerce tools to help small businesses and individuals get their ideas noticed.
Who knew? (We don’t get out much.) Actor John Malkovich is also a fashion designer. The plot of this long-form commercial will feel familiar to many small businesses: Someone has grabbed his perfect internet domain name. In the commercial (and remember, it’s only a movie), we learn what it’s like being John Malkovich trying to obtain the domain name JohnMalkovich.com. (Note: It’s as strange as it sounds and bleeps out some words that you’ll find easy to translate.)
The premise to this commercial is that Wix.com makes it so easy for a small business owner to create a website (in the commercial, it’s a restaurant), not even an action-packed movie fight scene starring Jason Statham and Gal Gadot could interfere.