Innovators are passionate about and committed to their goals. This compels them to persist physically and mentally, according to Dr. K.H. Kim, professor of Creativity & Innovation at the College of William & Mary and author of  The Creativity Challenge: How We Can Recapture American Innovation. In an article for the Creativity Post, Kim explains how innovators never quit and continue even when they experience challenges, setbacks, or failures. Such persistence is the biggest difference between innovators and non-innovators.


Here are some attributes of persistent innovators, according to Kim.

Innovators simply do not quit

Instead, they switch their focused, persistent attitude into an unfocused, spontaneous attitude.

Their subconscious mind continuously works on problems they encounter

When their conscious mind is taking a break and relaxed. Moreover, their persistence continues even after their final creation.

They constantly think about and improve their creation, which leads to other creations

Some of their creations may not be of high quality, but their persistence drives them to constantly create. Innovators produce numerous creations, which increases the chance that one of their creations will be recognized by society as an innovation.  The greatest innovators in history produced more creations than non-innovators, and their persistent attitude helped them overcome bad luck, lack of resources, and all possible excuses, regardless of their age.

Innovators produce numerous creations

This flow of creations increases the chance that one of their creations will be recognized by society as an innovation.


The greatest innovators in history produced more creations than non-innovators, and their persistent attitude helped them overcome bad luck, lack of resources, and all possible excuses, regardless of their age.


VIA | CreativityPost.com “Want To Innovate? Science Says, ‘Persist‘”

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