Don’t Try to Outsmart Customers, Try to Help Customers Get Smarter
Help customers become smarter at their jobs, passions or other facets of their life. Such help is the key to long term customer relationships.
Advice
Sell
Information, ideas, how-tos and inspiration for a small business owner or manager about selling products and services.
Featured Resources for Sell
Advice
When Selling to Small Business Owners, Focus on Situations, Not Operations
When selling to a small business customer, drop the jargon and mindset of a large organization and talk about the customer’s situation.
Infusionsoft Rebrands to Keap; Launches Small Business Services Software
Keap is a CMS designed for small businesses in the home, personal and professional service industries
Guide
Guide to Federal and State Regulations Related to Merchandise Returns and Refunds
A state-by-state rundown of the regulations related to customer returns, refunds and exchanges.