Sell

Don’t Try to Outsmart Customers, Try to Help Customers Get Smarter

Help customers become smarter at their jobs, passions or other facets of their life. Such help is the key to long term customer relationships.

When Selling to Small Business Owners, Focus on Situations, Not Operations

When selling to a small business customer, drop the jargon and mindset of a large organization and talk about the customer’s situation.

Infusionsoft Rebrands to Keap; Launches Small Business Services Software

Keap is a CMS designed for small businesses in the home, personal and professional service industries

Six Types of Email To Send Customers (After the Sale)

All Google Text Ads Will Be ‘Expanded’ on January 31: Here’s What You Need to Know

U.S. Small Retailers Expect Strong Holiday Sales Season | 2016

Retailers think 2016 will be a jolly holiday sales season.

Etsy Launches a Website Service to Help Its Sellers Expand Beyond the Etsy Marketplace

Consumers are Fed Up With ‘Human-less’ Customer Service (And What to do About it)

Negotiating Tip: Use Precise Numbers, Not Round Ones

Guide to Federal and State Regulations Related to Merchandise Returns and Refunds

How Americans Really Feel About Holiday Gift Giving

According to the Pew Research Center, most Americans like giving and receiving gifts as part of celebrating the holiday season.

Shoppers Dashing for Last-Minute Holiday Shopping | 2015

The patterns and preferences of holiday shoppers this year.