Infusionsoft, the 17-year-old customer relationship management (CRM) and marketing automation software company, announced earlier this week that it has rebranded its corporate name, Keap. The company also introduced a new product called Keap, a client management software (CMS) platform designed for small businesses in the home, personal and professional service industries.

Previously on SmallBusiness.com | “Infusionsoft Launches Propel, a DIY Marketing Automation Platform for Small Business“

“With the introduction of our new Keap product, we are able to serve an even larger market of small service providers who have been shut out of the benefits of automation because software providers have made it too hard and expensive.” said Keap COO Keith Reed.

Targeted at small service providers such as interior design, home repair, fitness or business consulting, “Keap automates repetitive sales and client-related tasks like appointment scheduling following up on leads/quotes, and collecting payments,” according to Reed.

“As part of a multi-year company and product transformation, we set out to better understand how small businesses meet customer demands today,” said Keap CEO Clate Mask.

Some features of the new Keap software

• Organizes and centralizes customer information and daily work in one place 
   
• Frees small businesses from repetitive tasks to save time
   
• Helps small businesses provide great service to their clients –

Photos: Keap by Infusionsoft, GettyImages