Today shed light on Pinterest’s planned (but not yet unveiled) advertising approach. Pinterest is starting small–they will start inserting random pins chosen by its software, based on users’ current preferences and items they have pinned previously.

The method will allow Pinterest to hone in more tightly to user interests. Soon, expect those pins to be sponsored.


This could be one step closer to Pinterest’s advertising model, which similarly puts sponsored pins into your stream. This technology, which for now helps you with discovery, might translate into advertising that is personalized, and thus likely successful.

Read the full article here: Pinterest will now show you pins it thinks you may like (

(Note to users: As small businesses will be important to the advertising plans of Pinterest, we will continue to follow this development.)

(Image: ThinkStock)

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