It’s that time of year-end predictions again. During the next few weeks, you’ll be seeing lots of blog posts and news articles listing the most important stories of 2018 and predictions for trends to expect in 2019. But here is our prediction: There will be very little that is different between last year’s and this year’s predictions.
We tend to overestimate the effect of a new technology in the short run and underestimate the effect in the long run.
Amara’s Law was later illustrated by a line chart from the research company, Gartner, that calls it “the hype cycle.”
If you are a small business owner, the trends that are going to impact your business will less likely be macro (the economy) and more likely, micro (public works plans to pave the street in front of your store).