Over the past few years, Amazon has curated various types of products available on the Amazon Marketplace to create niche or theme shops. For example, we have previously featured such shops as Amazon Handmade (crafts) and Amazon Exclusives (products from inventors and creators). Yesterday (9.18.2018), Amazon launched Amazon Storefronts, a collection of products exclusively from U.S. small businesses selling on Amazon.


“We’ve created a custom, one-stop shopping experience for customers looking for interesting, innovative and high-quality products from American businesses from all across the country,” said Nicholas Denissen, vice president for Amazon. (While called “Storefronts,” the small businesses will not have individual online shops.) The Amazon Storefronts website will feature over one million products and deals from nearly 20,000 U.S. small businesses. Storefronts will feature a variety of product categories including Back to School, Halloween, Home, Kitchen, Pet Supplies and Books. The products will also be featured across the Amazon Marketplace and will be supported by a major advertising campaign. (See below.)

The aim of the promotion is to encourage shoppers to buy from U.S. small businesses and will feature products from all 50 states, according to Denissen.

Media provided by Amazon