Don’t Try to Outsmart Customers, Try to Help Customers Get Smarter
Help customers become smarter at their jobs, passions or other facets of their life. Such help is the key to long term customer relationships.
Advice
Sell
Information, ideas, how-tos and inspiration for a small business owner or manager about selling products and services.
Featured Resources for Sell
Advice
When Selling to Small Business Owners, Focus on Situations, Not Operations
When selling to a small business customer, drop the jargon and mindset of a large organization and talk about the customer’s situation.
Infusionsoft Rebrands to Keap; Launches Small Business Services Software
Keap is a CMS designed for small businesses in the home, personal and professional service industries
Research
Consumers are Fed Up With ‘Human-less’ Customer Service (And What to do About it)
Even in the digital age, customer satisfaction hinges on human interaction
Tip
Negotiating Tip: Use Precise Numbers, Not Round Ones
A round number gives the signal that the party doesn’t really know what it’s doing.
Holiday
Shoppers Dashing for Last-Minute Holiday Shopping | 2015
The patterns and preferences of holiday shoppers this year.