Salesforce today announced a re-branded product now called SalesforceIQ for Small Business. It is based on technology from Salesforce’s 2014 acquisition of the company RelateIQ. Salesforce will continue to offer its legacy product, Sales Cloud, into which SalesforceIQ can be integrated. Confused? Keep reading.
(Update: This article has been updated to clarify that the App Exchange has 2,800 applications. Pricing for Sales Cloud starts at $65 per month.)
What is SalesforceIQ for Small Business?
According to Salesforce, “SalesforceIQ for Small Business is an out-of-the-box Customer Relationship Management (CRM) solution that can be set up in minutes. “It automatically tracks and analyzes the day-to-day interactions that create and sustain business relationships.” It works with your Gmail or Exchange email to collect and analyze “relationship intelligence.” Having such intelligence is supposed to help you be a better salesperson, says Salesforce.
What is the difference between SalesforceIQ for Small Business and Sales Cloud?
Salesforce already has a CRM called Sales Cloud that integrates with over a thousand third-party software applications. This may lead you to ask how the two CRMs are different. (It did us.) In addition to being extremely different in price (see below), here are other differences:
SalesforceIQ for Small Business is an “out-of-the-box CRM” (its not customized for your company or industry) that automatically tracks and analyzes day-to-day business interactions with potential and existing customers (if you pay for the “Growth” or “Business” versions).
Sales Cloud is a customizable platform that can be used in conjunction with over 2,800 applications via Salesforce’s App Exchange.
Which should you buy? SalesforceIQ for Small Business or Sales Cloud?
According to Salesforce, If you need to fully customize your CRM or have access to the app exchange, you need Sales Cloud. If you use Gmail or Microsoft Exchange to access your mail and calendar and do not want to spend the money necessary to set up a customized CRM, you need SalesforceIQ. If you need to ask the question, “How much does it cost?” you may want to click away before reading the next question/answer.
How much does SalesforceIQ for Small Business cost?
Starter | $25 / per user / month
Up to 5 users, Only 1 lis
- Up to 5 users, Only 1 list
- Shared address book
Discover potential introductions CRM data in your inbox Sales & activity reports Direct integrations Advanced reporting & forecasting API access
Growth | $65 / per user / month
(Comparison: Sales Cloud is also priced at different tiers, beginning at $65 per month. It can be customized with over 2,800 applications. See pricing here.)
*Direct integration refers to the feature that pulls information into the application from from calendars, emails, calls, and marketing automation software. (HubSpot, MailChimp, and Salesforce’s Pardot are being supported initially).