GoDaddy has announced it has joined the MIT Media Lab to explore technologies that will in the future provide small businesses with new and better ways to achieve success.

Since 1985, the Media Lab has worked with companies to provide radical solutions to everyday problems. GoDaddy joins the Media Lab as a Consortia Lab Member and will also provide a gift to the Media Lab’s Social Computing research group.

“We are pleased to welcome GoDaddy into the Media Lab family,” said Joi Ito, Media Lab Director. “We look forward to the collaboration, and to expanding the ways we explore human-scale systems that help to empower people, communities, and businesses.”

According to GoDaddy, the company is particularly interested in the myriad new ways small businesses and organizations, from local flower shops to schools, can leverage technology and each other to succeed.

“There are more than 230 million small businesses in the world right now, and we look forward to combining the power of big data with insights gained from the Social Computing team’s research in ways that will one day offer small businesses new and better ways to achieve success,” said Blake Irving, GoDaddy CEO.

“In talking to the researchers at the MIT Media Lab, we discovered a strong alignment and joint desire to make the world a more beautiful place by researching the technologies that will one day empower small businesses,” said Rene Reinsberg, Vice President of Emerging Products at GoDaddy.

Now in its third decade, the MIT Media Lab continues to check traditional disciplines at the door. Future-obsessed designers, nanotechnologists, data-visualization experts, industry researchers, and pioneers of computer interfaces work side by side to tirelessly invent — and reinvent — how humans experience, and can be aided by, technology.

(Photo: Wikipedia CC BY-SA 2.0)

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