You’re about to learn that something you once thought was difficult—starting a blog—is actually quite easy. We’re going to show you how to set up and manage a blog for your business in seven easy steps. But before we get to the “How,” let’s take a moment to answer a more important question: “Why?” 


The SmallBusiness.com Guide to Starting a Blog is sponsored and provided by GoDaddy.

Introduction

  1. Name your blog and register its domain name (web address).
  2. Choose a blog platform.
  3. Choose a web host.
  4. Connect your domain name to your blog.
  5. Design your blog.
  6. Publish your first post.
  7. Promote that post and publish your second post, etc.

Why does your business need a blog?

The people who operate successful small businesses don’t sit back and wait on customers to show up. Successful small business owners and managers spend part of every day reaching out to their current and potential customers. Today, that outreach can include social media, a well-designed website and even an email newsletter campaign. But one of the most versatile and effective marketing tools a small business owner can use is a blog.

Why? While a website is a great brochure-like tool, making a blog a central part of your marketing strategy keeps your business in constant contact with the audiences most important to you.


Download a Free eBook: 25 Experts Weigh in on Building a Successful WordPress Blog


If you’re a retailer or restaurant owner or another type of merchant whose business is associated with a physical location, you know how much the design and appearance of your physical location can play a part in marketing your business. For many people, that location will be your business. A blog can play the same role for your business—online. It will become the online location where conversations take place and enduring relationships are created and nurtured.

Things you’ll learn from this guide that will amaze you

  • How easy and fast it is to set up a blog. (Takes less than an hour.)
  • You DON’T NEED computer programming or coding skills.
  • You DON’T NEED to spend much money on expensive software or design services.
  • You DON’T NEED previous experience with blogging or even writing.

You’ll learn that it takes only seven easy steps to start a blog

  1. How to name a blog and register its domain name address
  2. How to choose a blog platform
  3. How to choose a web host
  4. How to connect your domain name to your blog
  5. How to design your blog
  6. How to publish a post
  7. How to promote your blog

About this guide

If you are reading this on a laptop or desktop computer, you should see a table of contents on the right-hand column. If you’d like to jump ahead or go back to a previous step, just click on the subject.

If you are reading this on a smaller screen, scroll down and you’ll find the table of contents.

Need more help?

GoDaddy, the sponsor and provider of this guide, always has friendly people standing by who can chat with you online or talk with you on the phone at: (480) 505-8877.


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Step 1 | Name your blog

The contents of this guide were developed and sponsored by GoDaddy.
It may include opinions other than those of SmallBusiness.com.


2
How to Start a Small Business Blog, Step 1 | Name Your Blog

Depending on your blogging strategy, choosing the right name can be the difference in blogging success or failure.

3
How to Start a Small Business Blog, Step 2 | Choose a Blog Platform

While there are plenty of blog publishing options to choose from, there are many reasons that WordPress is the most popular. Here are a few.

4
How to Start a Small Business Blog, Step 3 | Choose a Web Host

With so many web hosting companies out there, how do you choose the one that will meet your needs when you don’t know yet what your needs may be.

5
How to Start a Small Business Blog, Step 4 | Connect Your Domain Name to Your Blog

This may seem to be the most techie step, but it’s really a snap.

6
How to Start a Small Business Blog, Step 5 | Design Your Blog

With pre-designed themes, you have access to countless design styles and layouts without needing to be a graphic designer.

7
How to Start a Small Business Blog, Step 6 | Publish Your First Post

Once your first post goes live, you are officially in the blogging business.

8
How to Start a Small Business Blog, Step 7 | Promote Posts and Post More

It’s time to set up an editorial calendar of topics that will make your customers smarter.