The software used to manage your blog is called a content management system (CMS) or a blogging platform or website platform. In the early days of the web, there were clear distinctions between the software used to manage a blog and the software used to manage an entire website. Those distinctions have disappeared over the years so that now, blogging software and website software are the same.
- Name your blog and register its domain name (web address).
- Choose a blog platform.
- Choose a web host.
- Connect your domain name to your blog.
- Design your blog.
- Publish your first post.
- Promote that post and publish your second post, etc.
Choosing a Platform or Content Management System
There are many different brands of blog platforms, but the most popular, by far, is WordPress, an open-source software. Depending on the way it is measured, WordPress is used by up to 60 percent of websites.
Other platforms| Joomla, Drupal, Blogger (Google), Magento, TYPO3, Bitrix, PrestaShop, Shopify, Squarespace, Wix, and more
Why use the paid version of WordPress?
Free versions of WordPress, an open-source platform, are available, but remember: You get what you pay for. A paid version is not too expensive, and it probably includes some features you’ll need soon. The smartest thing to do is to invest a few dollars each month on using a paid theme hosted on a secure and reputable hosting platform like GoDaddy’s Managed WordPress solution (more on website hosting in Step 3).
The benefits of using WordPress themes, whether paid or free
- You can customize your blog by changing the background color with a click.
- You aren’t limited to just a few design themes and styles.
- WordPress offers hundreds of free themes and premium themes so you can fashion your blog exactly the way you want.
- WordPress offers community support in the form of forums and tutorials where you can get free how-to guides.
- The ability to easily and inexpensively add e-commerce capabilities to your blog using the WooCommerce plugin.
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The contents of this guide were developed and sponsored by GoDaddy.
It may include opinions other than those of SmallBusiness.com.