A few days after announcing its plans to acquire the combined Office Depot-OfficeMax company, Staples has launched a new advertising campaign focused on ways the company helps small business customers.

The first ad, called “Staples Price Match Guarantee” features the “Staples Guy,” a Staples associate who shows a small business customer how it will match any competitor’s price.

According to Advertising Age, Staples will continue to roll out more TV spots this spring, as well as radio and online ads that feature the “Staples Guy.

(via: AdAge.com)

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