While New York City is America’s biggest metropolis, it’s a big city filled with small shops; so many that we chose it for our first two “Great Places to Shop Local for the Holidays of 2016.” The following small businesses represent tens of thousands more stores, shops, and eateries  you’ll find all across the city’s five boroughs.

A special thank-you shout-out also to some New York-based employees of the small business online lender Bond Street for suggesting this list of some of their favorite (and unique) shops. If you’d like to send in a list of ten or fewer #shoplocal small businesses in your town, email us at: [email protected].

The Hella Cocktail Co.

On the web | 
In their own words | “Hella Cocktail Co. is a New York City-based cocktail company that produces a line of non-alcoholic mixers, syrups, mixers, and bitters. We are pleased to offer a variety of handcrafted goods that raise the bar on your everyday imbibing and culinary experience. All of our products are designed with the utmost care to be premium, user-friendly and appealing to a broad audience. They allow anyone from the passionate bartender to the home chef to create delicious cocktails at home with ease. Made in small batches, our cocktail line offer you premium alternative to all that mass-produced stuff out there. Founded in Brooklyn and now thriving in NYC, our passion for quality has been there since the beginning and it’s how we went from being a weekend project to a company in serious pursuit of the delicious.”

CW Pencil Enterprise

On the web |
In their own words | “CW Pencil Enterprise of New York City was founded in November 2014 by Caroline Weaver, amateur pencil collector but lifelong pencil lover. What we’re trying to do is dig up the stories and origins of these objects and make them accessible to those who appreciate them for their functionality, beauty and history as much as we do. As simple as it may be, the pencil is something which despite advances in technology will never become obsolete. Whatever you may use them for, we want to make sure that you can have any pencil your heart, hand, or collection desires.”

Erica Weiner

On the web | https://ericaweiner.com/
In their own words | “Erica taught herself to make jewelry in the mid-2000s, while bouncing between jobs in the arts, fashion, and theatrical costuming. Combining tiny collected objects with vintage charms and chain, she quickly developed a fan following and hired her friend, Lindsay, to help keep up with growing orders. The pair soon decided to open a retail shop in downtown Manhattan, where they incorporated a small collection of inexpensive antique jewelry, too.”


On the web | https://noahny.com/
In their own words | “Noah is an American-based retailer of men’s clothing, focused mainly on upmarket multi-utilitarian attire and embellishments. Established by Brendon Babenzien in New York in 2015, Noah is cross-generational bridging youth culture and classic culture. Our name was born out of a deep reverence for the aquatic sphere, while at the same time, serving as a nod to the last of the pre-flood Patriarchs. Our motif is derived from the iconic Knights Templar cross, which not only connects the brand to its maritime roots but further exemplifies Noah’s commitment to and belief in the virtue of the outlaw.”


On the web | http://thisisstory.com/
In their own words | “Set in a 2000 square foot store located in Manhattan’s 10th Ave. retail corridor, STORY is a retail concept that takes the point of view of a magazine, changes like a gallery and sells things like a store. That means every four to eight weeks, STORY completely reinvents itself -from the design to the merchandise – with the goal of bringing to light a new theme, trend or issue.”

Nalata Nalata

On the web | http://nalatanalata.com/
In their own words | “Nalata Nalata is a retail experience founded on promoting awareness of the people and stories behind our curated lifestyle products.”

Turntable Lab

On the web | https://www.turntablelab.com/
In their own words | “ Turntable Lab (“TTL” or “The Lab” as we’re known to our customers) was established in 1999 by Anthony Cattarina, Jasper Goggins, and Peter Hahn in Peter’s college apartment. The trio formed the idea for the Lab based on numerous negative experiences at stores that sold dj equipment: both big musical instrument chains and shady Canal Street stereo stores. Turned off by haggling, uninformed salesmen, and questionable product, Turntable Lab built its business on fair pricing, informed reviews, and a well-researched selection of “Lab approved” items (aka The Formula). Most of the Lab’s employees are working DJs / producers / musicians, which helps to ensure this high standard.”

John Derian Company

On the web| http://www.johnderian.com/
In their own words | “John Derian Company Inc. was established in 1989. John’s decoupage plates, platters, paperweights, coasters, and bowls are handmade in his studio in New York City, where he employs a small staff of artisans to assist with production. His designs are sold at upscale home stores, in catalogs, and gift shops worldwide. The full range of John Derian pieces, including his ephemera and furniture line, is available at his own retail shops in the East Village where he also carries vintage and antique imports, bed and table linens, stationery, plate-ware, vintage and new lighting, and an ever-changing assortment of one-of-a-kind curios.”


On the web | http://domusnewyork.com/shop/
In their own words | “Domus (the latin word for home) is a home-decor and gift store that opened in 2002 in Hell’s Kitchen, in the heart of New York City. We are passionate about decor and believe that your home should tell your story, your unique interpretation of life. Embracing difference, seeking out the unusual, and excited by different cultures, we travel the world in search of hand-crafted goods that show the individual mark of the artisans who made them. We are proud of the relationships we have built and maintained, of the distance we go to find unusual products, and also of paying what the artisans ask rather than imposing a low wage which would devalue their work.”

Purl Soho

On the web | https://www.purlsoho.com/
In their own words | “Purl Soho is a beloved resource for needlecrafters of every ilk, from knitters and crocheters to quilters and embroiderers. Since 2002, we have been sharing our passion for beauty and exceptional design, for natural fibers and crafting traditions.”

Flower Power

On the web | http://www.flowerpower.net/
In their own words | “We are an extraordinary retail store, an indispensable resource to superlative organically cultivated herbs, roots, flowers, leaves, and seeds.”

American Two Shot

On the web |
In their own words | “Retail gets a shot in the arm at this whitewashed SoHo gallery/shop/coffee bar that’s more than just another chill concept shop for the fashion-forward tribe.”

Thanks |  Bond Street


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