Online Marketing
News, Information, ideas, how-tos and inspiration for small business owners and managers about using the internet to promote, advertise and sell products and serve customers.
Featured Resources for Online Marketing
Advice
The #1 Small Business Lesson From the Facebook-Cambridge Analytica Data Breach | 2018
Facebook.com is home to only one business: Facebook.
ResearchTrend
The Bricks and Mortar Walls Between Online and Traditional Retailing are Tumbling Down | 2018
Retail is retail regardless of where a sale is made or how the product is delivered.
ResourcesReview
Why You Should Reply to Negative (and Positive) Customer Reviews | 2018
Even when managers respond to positive reviews, it has the same benefits as when they respond to negative reviews.
How-To
Don’t Buy Fake Followers: Everyone Knows (Including Twitter) What You’re Doing
After a recent fake Twitter investigative report, a Twitter board member lost 46,000 fake followers from her account.
AdviceResearchStatistic
Google Searching for Why More Small Businesses Don’t Adopt Digital Tools | 2018
From Deloitte research commissioned by Google, a snapshot of the state of digitally advanced small businesses.
Don’t Drown Your Customers in Marketing Email
Email isn’t free when the price is the loss of a customer relationship.