Online Marketing

News, Information, ideas, how-tos and inspiration for small business owners and managers about using the internet to promote, advertise and sell products and serve customers.

Featured Resources for Online Marketing

Small Business Lessons From the Return of the J.C. Penney Print Catalog

Social Media Tip: The Early Bird Gets the ReTweet

Google's New Focus Helps Users Find Small Businesses

Google Adds “Support Links” To Local Business Profiles

Advice

Yelp Launches New ‘Yelp for Business’ Platform, Features

AdviceHow-To

Keep Your “Google My Business” Listing More Timely and Thorough

During the coming weeks and months, it will be critical to keep your Google My Business listing up to date.

Google’s Beginner Guide to Small Business Search Optimization (SEO) | 2020

From Google, a collection of search engine guidelines, best practices and a wide variety of the basics.

How-To

Helpful Video Production Tips From Vimeo

Infusionsoft Rebrands to Keap; Launches Small Business Services Software

AdviceExplainer

How to Display Special Holiday Hours on Your Yelp and Google Business Listings

Anytime you have a change in date or time, be sure to update your Yelp or Google business listings.

HolidayNews

Facebook is Featuring 100 Small Business Products in Nine Macy’s Pop-Up Holiday Stores

The businesses featured in the Macy’s pop-up stores are examples of small businesses and non-profits that have found retail success on Facebook.

Scholars Claim These are the Best Times of Day for Social Media Posts