If you hear someone in the office cheering at their desk, but take a look at their computer monitor and wonder why a Power Point presentation is causing them such glee, you may be seeing the handiwork of some clever advertising running on CBS Sports’ the NCAA’s streaming coverage of all of the games being played in the NCAA men’s basketball tournament. When the viewer sees the boss heading his or her way, a click on the Boss Button takes them immediately to screens that are Buick Ads disguised as search results pages and other types of documents that look like what you’d see on a hard working employee’s screen.
If we didn’t have the games being streamed on a big screen in our office, we’d probably be upset.
(Updated to note the Boss Button is via NCAA, not CBS.)