For the last several months, we’ve shared how both Google and Amazon are moving into the home services marketplace of the on-demand economy. This is in addition to startups like TaskRabbit, Thumbtack and Angie’s List. As you would expect, Google’s approach uses search advertising with a layer of service-provider background checking and approval. Amazon uses its powerful and long-tested reputation management tools (think reader reviews) in its approach to local home services. Now the two juggernauts of the Internet are being joined by Yelp in the home services on-demand marketplace.


Request-a-quote-response-time
Last Friday (4/15/2016), Yelp announced that it has rolled out a “Request a Quote” feature first tested last September that, in effect, is a on-demand marketplace tool. While there’s lots of hidden technology that had to be rebuilt to support the feature, all the user doesn’t see much change. All that has changed is the wording on a button on the Yelp page of participating home-service providers.  What used to say “Message a Business,” now says “Request a Quote.” According to the company, the change has resulted in 15 times as many conversations among the service providers who have participated in the tests.

Quote from Yelp’s announcement:

Once you begin your search in (for example) the plumbing category, some search results will show a Request a Quote button and feature that businesses’ response time. These times tell you, on average, how many days, or even hours it takes a business to respond to your message. The businesses in your search with the fastest response times are highlighted in green.

Features of Yelp’s “Request a Quote” service (so far)

As described by BuzzFeed, here is more about Yelp’s new “request a quote” service:

  • The quote request can be made without leaving Yelp.com.
  • It’s available on Yelp’s website and mobile app.
  • The service is opt-in for businesses.
  • Customers have the ability to see response time and ratings of participating home-service providers.
  • Customers can get up to 10 price quotes (even at once) for a job.
  • For now, the service is free for the businesses.

Resquest-a-quote-bulk-messaging
Categories covered in Yelp’s “Request a Quote” service (so far)

  • Home repair
  • Professional services
  • Mechanics
  • Catering
  • Event planning

 


Photos: ThinkStock, Yelp

18
Uber Settlement Defines Drivers as Independent Small Businesses, Not Employees

Uber has agreed to a class-action lawsuit settlement with drivers in California and Massachusetts

19
Shopify’s Ecommerce Merchants Can Now Offer Local, Same-Day Delivery in 200+ U.S. Locations

Ecommerce software provider Shopify is teaming up with on-demand same-day delivery service Postmates.

20
Uber Didn’t Create the On-Demand Economy, The On-Demand Economy Created Uber

Uber exists because of the growing need for highly flexible part-time work to supplement incomes.

21
Voters’ Decision Keeps Austin Too Weird For Uber, Lyft

Uber and Lyft, the ride-sharing, on-demand economy companies, lost a key vote by focusing on the wrong messages.

22
Employers Prefer Full Time Workers, But Agree That On-Demand Economy is Here to Stay | 2016

Employers have a love-hate relationship with the on-demand economy.

23
The On-Demand Economy Workforce Continues to Expand | 2017

Two-thirds of on-demand economy participants say they are satisfied with their work

24
HomeAdvisor Buys Angie’s List to Grow its Home Services On-Demand Marketplace

To compete with the giants creating new, on-demand home services marketplaces, HomeAdvisor acquires Angie’s List.

25
Gallup: Most Employees Who Work Varying Hours Like Their Schedules | 2017

According to Gallup, the majority of employees who work variable hours each week report no problems or financial hardship with the variable hours.

26
Two Small Business Trends That Contributed to Ikea’s Decision to Buy TaskRabbit | 2017

Are the acquisitions of TaskRabbit and Angie’s List pointing to the consolidation of the gig economy?