New research of  the on-demand economy shows that a typical on-demand worker spends 12 hours a week participating in their primary on-demand marketplace, from which they collect 22 percent of their household income. The research is  from Intuit Inc. and Emergent Research. Steve King, a partner at Emergent Research and a regular contributor to, helped lead the study. The new data is a preview of a comprehensive study—Dispatches from the New Economy: The On-Demand Workforce—that will be released in January 2016. The study will provide a detailed analysis of the demographics, motivations and challenges of workers pursuing on-demand jobs. Here are some highlights from the research findings.

On-demand work is primarily part-time

12 Hours | Average hours per week the person works via their primary partner company
29% | Have a traditional full time job
14% | Have a traditional part-time job (receive a W2)
5% | A single on-demand platform is their sole income source

On-demand work is viewed as a way to earn more money

72% | Choose to participate in on-demand economy to augment income
60% | Choose to participate in on-demand economy for flexibility

Most on-demand economy workers (70%) are satisfied with their work

54% | Highly satisfied with their on-demand economy work
16% | Satisfied with their on-demand economy work
22% | Dissatisfied with their on-demand economy work

Most plan to continue working via their on-demand economy partner in the year ahead

47% | Will definitely continue working with their on-demand economy partner over the next year
37% | Will probably continue working with their on-demand economy partner over the next year

Companies participating in the study

UberUpwork (formerly Elance-oDesk), WonoloMBO PartnersOnForceWork MarketVisuallyHourlyNerdFiverrDeliv and Field Nation.

Related charts From Intuit (via SlideShare)


New Small Businesses Are Emerging From the On-demand Economy

The on-demand business model is growing the segment of small business called “sole proprietors” or “single employee” businesses

The Five Faces of the On-Demand Workforce

Participants in the on-demand economy fall into different groups, different motivations and different levels of satisfaction.

Small Businesses Using On-Demand Economy to Access Tech Talent Pool

Because of the wave of on-demand economy companies, even the smallest of small businesses can use an app to connect with independent tech workers.

Yelp Joins Google, Amazon and a Slew of Startups in Home Services On-Demand Marketplace

Yelp adds Request a Quote feature to participating service providers.

Uber Settlement Defines Drivers as Independent Small Businesses, Not Employees

Uber has agreed to a class-action lawsuit settlement with drivers in California and Massachusetts

Shopify’s Ecommerce Merchants Can Now Offer Local, Same-Day Delivery in 200+ U.S. Locations

Ecommerce software provider Shopify is teaming up with on-demand same-day delivery service Postmates.

Uber Didn’t Create the On-Demand Economy, The On-Demand Economy Created Uber

Uber exists because of the growing need for highly flexible part-time work to supplement incomes.

Voters’ Decision Keeps Austin Too Weird For Uber, Lyft

Uber and Lyft, the ride-sharing, on-demand economy companies, lost a key vote by focusing on the wrong messages.

Employers Prefer Full Time Workers, But Agree That On-Demand Economy is Here to Stay | 2016

Employers have a love-hate relationship with the on-demand economy.

The On-Demand Economy Workforce Continues to Expand | 2017

Two-thirds of on-demand economy participants say they are satisfied with their work

HomeAdvisor Buys Angie’s List to Grow its Home Services On-Demand Marketplace

To compete with the giants creating new, on-demand home services marketplaces, HomeAdvisor acquires Angie’s List.