New research of  the on-demand economy shows that a typical on-demand worker spends 12 hours a week participating in their primary on-demand marketplace, from which they collect 22 percent of their household income. The research is  from Intuit Inc. and Emergent Research. Steve King, a partner at Emergent Research and a regular contributor to SmallBusiness.com, helped lead the study. The new data is a preview of a comprehensive study—Dispatches from the New Economy: The On-Demand Workforce—that will be released in January 2016. The study will provide a detailed analysis of the demographics, motivations and challenges of workers pursuing on-demand jobs. Here are some highlights from the research findings.


On-demand work is primarily part-time

12 Hours | Average hours per week the person works via their primary partner company
29% | Have a traditional full time job
14% | Have a traditional part-time job (receive a W2)
5% | A single on-demand platform is their sole income source

On-demand work is viewed as a way to earn more money

72% | Choose to participate in on-demand economy to augment income
60% | Choose to participate in on-demand economy for flexibility

Most on-demand economy workers (70%) are satisfied with their work

54% | Highly satisfied with their on-demand economy work
16% | Satisfied with their on-demand economy work
22% | Dissatisfied with their on-demand economy work

Most plan to continue working via their on-demand economy partner in the year ahead

47% | Will definitely continue working with their on-demand economy partner over the next year
37% | Will probably continue working with their on-demand economy partner over the next year

Companies participating in the study

UberUpwork (formerly Elance-oDesk), WonoloMBO PartnersOnForceWork MarketVisuallyHourlyNerdFiverrDeliv and Field Nation.


Related charts From Intuit (via SlideShare)


Photo: Uber.com

14
New Small Businesses Are Emerging From the On-demand Economy

The on-demand business model is growing the segment of small business called “sole proprietors” or “single employee” businesses

15
The Five Faces of the On-Demand Workforce

Participants in the on-demand economy fall into different groups, different motivations and different levels of satisfaction.

16
Small Businesses Using On-Demand Economy to Access Tech Talent Pool

Because of the wave of on-demand economy companies, even the smallest of small businesses can use an app to connect with independent tech workers.

17
Yelp Joins Google, Amazon and a Slew of Startups in Home Services On-Demand Marketplace

Yelp adds Request a Quote feature to participating service providers.

18
Uber Settlement Defines Drivers as Independent Small Businesses, Not Employees

Uber has agreed to a class-action lawsuit settlement with drivers in California and Massachusetts

19
Shopify’s Ecommerce Merchants Can Now Offer Local, Same-Day Delivery in 200+ U.S. Locations

Ecommerce software provider Shopify is teaming up with on-demand same-day delivery service Postmates.

20
Uber Didn’t Create the On-Demand Economy, The On-Demand Economy Created Uber

Uber exists because of the growing need for highly flexible part-time work to supplement incomes.

21
Voters’ Decision Keeps Austin Too Weird For Uber, Lyft

Uber and Lyft, the ride-sharing, on-demand economy companies, lost a key vote by focusing on the wrong messages.

22
Employers Prefer Full Time Workers, But Agree That On-Demand Economy is Here to Stay | 2016

Employers have a love-hate relationship with the on-demand economy.

23
The On-Demand Economy Workforce Continues to Expand | 2017

Two-thirds of on-demand economy participants say they are satisfied with their work

24
HomeAdvisor Buys Angie’s List to Grow its Home Services On-Demand Marketplace

To compete with the giants creating new, on-demand home services marketplaces, HomeAdvisor acquires Angie’s List.

25
Gallup: Most Employees Who Work Varying Hours Like Their Schedules | 2017

According to Gallup, the majority of employees who work variable hours each week report no problems or financial hardship with the variable hours.

26
Two Small Business Trends That Contributed to Ikea’s Decision to Buy TaskRabbit | 2017

Are the acquisitions of TaskRabbit and Angie’s List pointing to the consolidation of the gig economy?