The smartphone in your pocket is more powerful than even the best consumer video cameras of a decade ago. And in one way, it is better than even the best consumer video cameras of today. An old saying of photographers goes, “The best camera is the one you have with you when a great photo presents itself.”

From shooting and editing a short “how-to” video to creating a video for use as part of an important training or sales presentation, getting comfortable with how to create video is quickly becoming a basic skill many small business owners and managers must master.

(This is part of a series on video and small business: In future articles, we will be exploring all facets of video, from simple production techniques to creative ideas for how to use videos on your website, blog and social media.)


Vimeo’s Video School

A great place to start your journey to feeling comfortable with video is by viewing these three introductory videos from the first website we recommend you bookmark: the Vimeo Video School. Each of the tutorials below are around 4 minutes in length and are part of a series Vimeo calls Video 101.


Video 101: Choosing a Camera

While that smartphone you have is a powerful video camera, this is a great (but a little out-dated) overview of what you should consider when purchasing a dedicated video camera.

Video 101: Choosing a Camera from Vimeo Video School on Vimeo.


Video 101: Shooting Basics

It’s a lot easier than you may think if you follow some simple principles.

Video 101: Shooting Basics from Vimeo Video School on Vimeo.


Video 101: Editing Basics

With the powerful yet simple video editing tools available today, some easy-to-understand editing tips will greatly improve your finished video.

Video 101: Editing Basics from Vimeo Video School on Vimeo.


2
Tripod Tips and Tricks to Improve the Quality of Your Small Business Videos

Camera tripod tips and tricks for achieving various types of shots that usually require expensive equipment or the steady hand of a professional videographer.

3
Customer Help Video is Great Small Business YouTube Programming

A helpful how-to format is a great YouTube strategy for many small business owners and managers.

4
YouTube Launches an iPhone App for Creating Small Business Video Commercials | 2016

YouTube Director for Business is a free app for shooting and editing advertising purchased on YouTube.

5
Twitter, Vine, Instagram and Tumblr Announce Longer, Live And More Social Video | 2016

There are even more options for marketers to take advantage of social video.

6
Small Business Video Tip | How to Select (or Make) a Teleprompter

Are you using video to share your story with the world. Consider adding a teleprompter to your video toolkit.

7
A New G Suite Trick | How to Insert Videos Hosted on Google Drive into Google Slides (and Why) | 2017

Here’s a feature upgrade that makes it easy to add Google Drive video to Google Slides.

8
Video On Your Website (Good), No Autoplay Video On Your Website (Best) | 2017

Web browser providers are in the process of putting users in charge of when video can start being played on a website.