The smartphone in your pocket is more powerful than even the best consumer video cameras of a decade ago. And in one way, it is better than even the best consumer video cameras of today. An old saying of photographers goes, “The best camera is the one you have with you when a great photo presents itself.”

From shooting and editing a short “how-to” video to creating a video for use as part of an important training or sales presentation, getting comfortable with how to create video is quickly becoming a basic skill many small business owners and managers must master.

(This is part of a series on video and small business: In future articles, we will be exploring all facets of video, from simple production techniques to creative ideas for how to use videos on your website, blog and social media.)

Vimeo’s Video School

A great place to start your journey to feeling comfortable with video is by viewing these three introductory videos from the first website we recommend you bookmark: the Vimeo Video School. Each of the tutorials below are around 4 minutes in length and are part of a series Vimeo calls Video 101.

Video 101: Choosing a Camera

While that smartphone you have is a powerful video camera, this is a great (but a little out-dated) overview of what you should consider when purchasing a dedicated video camera.

Video 101: Choosing a Camera from Vimeo Video School on Vimeo.

Video 101: Shooting Basics

It’s a lot easier than you may think if you follow some simple principles.

Video 101: Shooting Basics from Vimeo Video School on Vimeo.

Video 101: Editing Basics

With the powerful yet simple video editing tools available today, some easy-to-understand editing tips will greatly improve your finished video.

Video 101: Editing Basics from Vimeo Video School on Vimeo.

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