Today (6.16.2016), YouTube is launching YouTube Director for Business, an iPhone app for shooting, editing and uploading videos for your small business. While similar to other smartphone video editing apps (notably, Apple’s iMove app), YouTube’s app is being positioned as a tool for creating commercials that can be run on YouTube. While the videos can be posted to a free account, the app provides a link to advisors who will explain how the commercials you create can be a part of a YouTube advertising campaign that you purchase.
YouTube says that with the free app (available for iPhone today in the U.S. and Canada) anyone can create a video ad for their business quickly and easily—right from their phone. “No editing experience required.”(Note: Editing experience is not the only thing that goes into creating great video. Talent and creativity help.)
We will be trying out the new app in a future post.
Promotional videos via YouTube Director for Business