Retailers are expecting a big treat this Halloween as total spending is expected to reach $8.4 billion, an all-time high in the 11-year history of an annual survey sponsored by the National Retail Federation and conducted by Prosper Insights & Analytics.
Reminder: As we suggest to shoppers throughout the year, #BuyLocal and #ShopLocal for your Halloween-related purchases.
“After a long summer, families are excited to welcome the fall season celebrating Halloween,” NRF President and CEO Matthew Shay said. “Retailers are preparing for the day by offering a wide variety of options in costumes, decorations and candy while being aggressive with their promotions to capture the most out of this shopping event.”
171 million | Number of Americans that will take part in Halloween festivities
64% | Percentage of Americans taking part in Halloween activities
36% | Not taking part
Halloween activities participants will take part in
71% | Handing out candy
49% | Decorating their home and yard
47% | Dressing up in a costume
46% | Carving a pumpkin
34% | Hosting or attend a party
30% | Taking their children trick-or-treating=
25% | Visiting a haunted house
16% | Dressing their pets in costumes
Percentage of participants who will purchase these products
What they’ll be spending on those items
$8.4 billion | Total Halloween-related retail spending
$82.93 | Average Halloween spending per celebrant in 2016
$3.1 billion | Amount that will be spent on costumes
67% | Percentage of celebrants purchasing costumes
$2.5 billion | Amount that will be spent on candy
94.3% | Percentage of celebrants purchasing candy
$2.4 billion | Amount that will be spent on decorations
70% | Percentage of celebrants who will purchase decorations
$390 million | Amount that will be spent on greeting cards
35.4% | Percentage of celebrants who will purchase greeting cards
Where Halloween shoppers will shop
47% | Discount stores (big box retailers)
36% | Specialty Halloween/costume stores
26% | Grocery stores / supermarkets
23% | Department stores
22% | Online
Source:
National Retail Federation
Research by Prosper Insights & Analytics.
The survey asked 6,791 consumers about Halloween shopping plans.
Conducted September 6-13, 2016
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Graphics by SmallBusiness.com