If you don’t log onto your Google My Business account once in a while, Google may allow it to lapse into “unverified” status, according to a report first appearing on Search Engine Land.

Google is a single-point gateway to an array of products and services the search giant provides to help run and promote a small business. Having your Google My Business account verified is done through an automated phone call to the number listed for the business or, if that is not possible, a postcard mailed to the business address. Verification of your listing demonstrates a higher level of authority to Google and potential customers.

Posting in the Google and Your Business Help Forum, Google’s Jade Wang confirmed that the company is contacting some Google My Business users that it considers to be inactive:

“In some cases, we may contact Google My Business users via email to confirm that they are still actively managing a business page. If a user is unresponsive to our attempts to contact him or her and has not logged into Google My Business for a significant length of time, then we may unverify pages in the account. We’re doing this in order to continue to provide users with the best experience when they’re looking for local businesses like yours. If you find that a page in your account has been incorrectly unverified, please contact support to get assistance restoring verification.

Bottomline: Regularly log into Google My Business to confirm that your business information is current and accurate.

(via: Search Engine Land)

6
Updated Android, iOS Google Maps Street View App Let’s You Shoot, Upload 360-degree Business Interior Photos (Review)

Google Maps Street View app makes it easy to create interior or exterior 360 degree photos of a business. And uploading it to Google Maps is a snap.

7
Google Promotes Power of Photos for Small Business Online Holiday Marketing

To help small businesses spruce up their online presence, Google has created a special version of its local-marketing hub.

8
How to Update Your Google Business Listing Directly on the Search Results Page

You can now edit your Google business listing directly on the desktop and mobile versions of the information preview boxes found on a Google search results page. Here’s how.

9
Alert: Fake Locksmiths Using Google Listings to Scam Customers, Harm Legitimate Small Businesses | 2016

Sophisticated scams using thousands of fake Google small business listings are conning customers and driving them away from legitimate small businesses.

10
Provide Your Website Visitors What They Want The Most: Answers

Google knows people don’t want a search engine, they want an answer machine.

11
4 Things Google Wants You To Know About Mobile Advertising | 2016

Even when Google is promoting itself, it’s worth paying attention if what they are saying is directed at small, local merchants.

12
Google Maps Tweaks Design, Adds Business Photo Carousel | 2016

A cleaner look and more information about your business.

13
The Eight Top Customer Complaints About Local Merchants | 2016

Handling customer complaints is one of those areas where most local businesses drop the ball.

14
Google+ Data Exits Google My Business Dashboard, Replaced With Data from Search, Maps Listings | 2016

Google adds more data on how people find your Google business listing

15
Google Rolls Out Anti-Interstitial Penalty | 2017

Announced last year, Google starts penalizing interstitial ad

16
How to Get a ‘Temporarily Closed’ Message on Your Google Business Listing | February 2017

Help for those who need a seasonal “temporarily closed” tag on your Google business listing.

17
Google’s App Can Tap Customers Straight to Your Business | 2017

Another reason to make sure your Google business page is up to date.

18
Google’s Mobile App Gets Personal, Local | 2017

Google’s mobile app uses information like location and previous preferences in providing search results.

19
How to Add More Information-Specific URLs to Your Google Listings | 2017

Google listings now offer your business the ability to have multiple links for setting up an appointment, reserving a table, placing an order, etc.

20
How to Manage Your Business Listing Without Leaving Google Search

Now you don’t have to use Google My Business to update your listing.