Google is a single-point gateway to an array of products and services the search giant provides to help run and promote a small business. Having your Google My Business account verified is done through an automated phone call to the number listed for the business or, if that is not possible, a postcard mailed to the business address. Verification of your listing demonstrates a higher level of authority to Google and potential customers.
Posting in the Google and Your Business Help Forum, Google’s Jade Wang confirmed that the company is contacting some Google My Business users that it considers to be inactive:
“In some cases, we may contact Google My Business users via email to confirm that they are still actively managing a business page. If a user is unresponsive to our attempts to contact him or her and has not logged into Google My Business for a significant length of time, then we may unverify pages in the account. We’re doing this in order to continue to provide users with the best experience when they’re looking for local businesses like yours. If you find that a page in your account has been incorrectly unverified, please contact support to get assistance restoring verification.
Bottomline: Regularly log into Google My Business to confirm that your business information is current and accurate.
(via: Search Engine Land)