In a celebration of its 20th anniversary, Google announced its “next chapter” is driven by three fundamental shifts in how the company thinks about search. As most of us spend at least a part of every day using Google to find what we need, it’s worth looking at what these fundamental shifts will be. Each headline links to a more in-depth view of the shift. The quotes are from Ben Gomes, Google VP of Search, News, and Assistant.
A shift from answers to journeys
“To help you resume tasks where you left off and learn new interests and hobbies, we’re bringing new features to Search that help you with ongoing information needs.”
A shift from queries to providing a queryless way to get to information
“We can surface relevant information related to your interests, even when you don’t have a specific query in mind.”
A shift from text to a more visual way of finding information
“We’re bringing more visual content to Search and completely redesigning Google Images to help you find information more easily.”
“Providing greater access to information is fundamental to what we do, and there are always more ways we can help people access the information they need. That’s what pushes us forward to continue to make Search better for our users.”
Ben Gomes, Google VP of Search, News, and Assistant
20th-anniversary video provided by Google
Image via Google