If you are a user of the Google app (iOS, Android), you are going to see yet another reason for business owners to keep their Google business listing up to date. In a blog post today (July 19, 2017), Google’s Shashi Thakur announced, “a new feed experience in the Google app, making it easier than ever to discover, explore and stay connected to what matters to you—even when you don’t have a query in mind.” What you’ll see when you check out the new “feed experience” will look a lot like what the feed experience of Facebook is like. For owners of local small businesses, the new feed design is another example of Google’s vision of a future where instantaneous, mobile, location-based search (called micro-moments by Google) becomes the predominant way customers discover the products and services they want or need.

Google’s new personalized feed utilizes machine learning algorithms designed to anticipate what’s interesting and important to a specific user. The user will see graphical “cards” with content like sports highlights, top news, engaging videos, new music, stories to read and more. “A feed will not only be based on your interactions with Google, but also factor in what’s trending in your area and around the world,” according to Thakur.

The new feed design allows users to chose to let Google collect preference and location data across all of its products like search and maps. From this information, the Google feed will recommend content choices, including retail shops, restaurants, and other local businesses.
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The new feed design is available in the Google app for Android (including the Pixel Launcher) and iOS, (currently in the U.S. and rolling out internationally in the next couple of weeks).

via: Google

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Table Of Contents

SmallBusiness.com Guide to Managing a Listing on Google Search and Maps
19
How to Add More Information-Specific URLs to Your Google Listings | 2017

Google listings now offer your business the ability to have multiple links for setting up an appointment, reserving a table, placing an order, etc.
20
How to Manage Your Business Listing Without Leaving Google Search

Now you don’t have to use Google My Business to update your listing.
21
How to Display Special Holiday Hours on Your Yelp and Google Business Listings

Anytime you have a change in date or time, be sure to update your Yelp or Google business listings.
22
On its 20th Anniversary, What Google Sees in the Future of Search

In a celebration of Google’s 20th anniversary, it announced its “next chapter” is driven by three fundamental shifts
23
Google is Shutting Down the Consumer Version of Google+, What You Should Know

Be sure not to confuse you Google+ profile with your Google business listing.
24
Google Search Adds More Tools to Ease Business Profiles, Location Updates

Create posts, reply to reviews, add photos and update business information right from Google Search and Maps.